Wednesday, 18 March 2015

Audience research

Audience research

BFI statistical yearbook 2014:
Using the BFI statistical yearbook (2014) we would classify out film using age classifications a 15 which means anyone aged 15 or above can view the film in the cinema and then when released on DVD anyone from the age of 15 can buy the film.



Our audience for our movie "The Playhouse" would be mainly teenagers and young adults. Teenagers aged between 15+ would be able to watch the film but I wouldn't recommend anyone aged 25+ to watch the film as they might not find it as scary as a teenager would. We would rate our film a 15 as some parts of the film could be found disturbing by anyone younger. Anyone 15 or above would find the film scary but not scaring or disturbing.


Our main age group would definitely be 15-24 as we think that this age would be suitable for our film but also  the films that have been put in this category such as The Woman and Black and The Dark night rises all have features of horror involved.


We also think out film would be good for 25-34 year old too as some of the films in the category such as dark night has features of horror and we also think that 25-34  year old's would enjoy our film.


As you can see from the table above the horror movie The Woman in Black has a higher viewing percentage by females which shows that our film "The Playhouse" could also be viewed more by females.

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